UX Designer with a strong background in ecommerce, marketing and technical understanding, focused on using data and insights to design impactful experiences
Things I’m Proud Of
Reducing Friction in Checkout Flow
The checkout experience was creating friction at critical moments in the purchase journey, leading to user drop-off and operational issues with order processing.
Elevating an Experience: Introducing the Design Studio
The Design Studio is a premium, personalized experience at Homemakers that empowers designers and stagers to bring their clients’ visions to life through expert guidance and custom furniture solutions.
Redesigned protection plan user experience with Allstate integration reducing user friction, improving trust, and boosting attach rate through strategic A/B testing.
