Hi, I'm Noah Heuton
Featured UX Case Studies
Homemakers Furniture
Expanding the Catalog with Dropship
Results soon
Homemakers Furniture
Reducing Friction in Checkout Flow
+16.7%
increased end-to-end funnel conversion rate
increased end-to-end funnel conversion rate
Homemakers Furniture
Elevating a Brand Experience Through New Design Studio
$2m+
in attributed revenue
in attributed revenue
Homemakers Furniture
Seamless Ecommerce Integration: Allstate Protection Plans
Feature not released
due to shifting priorities
due to shifting priorities
High-Impact A/B Test Optimizations
Homemakers Furniture
Reducing Checkout Friction with Single-Column Shipping Form
Improved checkout speed by simplifying the form layout and reducing cognitive load.
+$999k
Projected annual incremental revenue
Projected annual incremental revenue
Homemakers Furniture
Persistent Add to Cart
+6% Add to Cart lift and +48% Wishlist engagement by making the PDP CTA persistently visible. Insights pointed to checkout friction as the primary barrier to conversion.
$706k
Projected annual incremental revenue
Projected annual incremental revenue
Homemakers Furniture
Buy Block Positioning on Mobile
Drove a +13% Add-to-Cart lift (99% confidence) by repositioning key product information above the image on mobile, improving content hierarchy without impacting conversion rate.
$1.05m
Projected annual incremental revenue
Projected annual incremental revenue
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