Hi, I'm Noah Heuton
Featured UX Case Studies
Expanding the Catalog with Dropship
Reducing Friction in Checkout Flow
increased end-to-end funnel conversion rate
Elevating a Brand Experience Through New Design Studio
in attributed revenue
Seamless Ecommerce Integration: Allstate Protection Plans
due to shifting priorities
High-Impact A/B Test Optimizations
Reducing Checkout Friction with Single-Column Shipping Form
Projected annual incremental revenue
Persistent Add to Cart
Projected annual incremental revenue
Buy Block Positioning on Mobile
Projected annual incremental revenue
What I Bring to Your Team
Visual & Functional QA
I catch subtle visual and functional bugs that others often miss.
Systems Thinking
I consider the bigger picture to create cohesive and scalable experiences.
Cross-Functional Collaboration
I collaborate to understand and align designs with technical and business needs.
Conversion-Focused Thinking
I make designs that support user goals, reduce friction, and drive business impact.
Data-Informed Design
I use analytics and A/B testing to guide design decisions and measure real impact.
HTML & CSS
My HTML/CSS experience helps me collaborate more effectively with developers and work with technical constraints in mind.
Hear From People I've Worked With
"Noah is a pleasure to work with and a great team player. His humor and kindness are something not often found in today's workplace. He has remedied issues, continually executes on website optimizations, and has created quality content for our website, all of which has improved SEO/GEO scores rapidly."
Bev Nelsen
SEO/GEO Strategist @ Homemakers
"I especially appreciate that whenever I need additional context or have a question about the project, I know I can always reach out to you. Your strong understanding of project priorities and the technical side of website development makes communication with the dev and QA teams very smooth and efficient."
Vadim Pilipchuk
QA Engineer @ Astound Digital
© 2026 Noah Heuton