My Work Over the Years | Noah Heuton

Featured Case Studies

Redesigned checkout flow shown on a laptop screen

Homemakers Furniture

Reducing Friction in Checkout Flow

Led a checkout redesign that reduced friction and cognitive load, improved conversion rates through UX enhancements, and fixed backend issues contributing to checkout failures.

+16.7% increased end-to-end funnel conversion rate

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Design Studio digital experience shown on a laptop screen

Homemakers Furniture

Elevating the Shopping Experience Through New Design Studio

I helped launch a new digital entry point that helped customers discover a premium experience and a new way to connect with in-store design expertise.

$2m+ in attributed revenue

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Allstate Protection Plans ecommerce integration shown on a laptop screen

Homemakers Furniture

Allstate Protection Plans: Scoping a 350-Hour Integration

Led the ecommerce designs of Allstate Protection Plans, redesigning how protection options were introduced to match intent.

Feature not released due to shifting priorities

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My Work Over the Years

Conversion Rate Optimization Executive Summary

Expanding the Catalog with Dropship

Reducing Friction in Checkout Flow

Reduced Checkout Friction with Shipping Form Layout

Allstate Protection Plans: Scoping a 350-Hour Integration

Buy Block Positioning on Mobile

Persistent Add to Cart

Elevating a Brand Experience Through New Design Studio

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