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Conversion Rate Optimization Executive Summary

I had the opportunity to present my conversion rate optimization (CRO) tests and findings to the executive and business strategy teams. Not only was it an opportunity to share the great results that the tests were yielding, but also a chance to explain why testing at scale is such an important lever for an ecommerce site. You can view and download the PDF presentation.
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Explore the Tests

Dive deeper into three of the A/B tests. Each one has its own case study.
A/B test mockups: Persistent Add to Cart control vs. sticky Add to Cart variant on mobile PDP

Mobile PDP

Persistent Add to Cart

Keeping Add to Cart in view as shoppers scroll mobile product pages lifted add to cart clicks by 6% at 95% confidence.

+$141k

projected revenue during the 4-week test

View Case Study →
A/B test mockups: Buy block control vs. restructured buy block variant on mobile PDP

Mobile PDP

Buy Block Positioning

Restructuring the buy block to surface price and availability lifted add to cart clicks by 13.1% at 99% confidence.

+$1.05m

projected annual incremental revenue

View Case Study →
A/B test mockups: Multi-column vs. single-column checkout shipping form

Desktop Checkout

Single-Column Shipping Form

Moving step one of checkout to a single-column form lifted conversion rate by 13.88% at 94.7% confidence.

+$999k

projected annual incremental revenue

View Case Study →

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