My Work Over the Years | Noah Heuton

Featured Case Studies

Redesigned checkout flow shown on a laptop screen

Homemakers Furniture

Reducing Friction in Checkout Flow

Led a checkout redesign that reduced friction and cognitive load, improved conversion rates through UX enhancements, and fixed backend issues contributing to checkout failures.

+16.7% increased end-to-end funnel conversion rate

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Design Studio digital experience shown on a laptop screen

Homemakers Furniture

Elevating the Shopping Experience Through New Design Studio

I helped launch a new digital entry point that helped customers discover a premium experience and a new way to connect with in-store design expertise.

$2m+ in attributed revenue

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Allstate Protection Plans ecommerce integration shown on a laptop screen

Homemakers Furniture

Allstate Protection Plans: Scoping a 350-Hour Integration

Led the ecommerce designs of Allstate Protection Plans, redesigning how protection options were introduced to match intent.

Feature not released due to shifting priorities

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My Work Over the Years

Adapting a New Design System Within 6 Months

Faster Content Updates with Component Builder

Conversion Rate Optimization Executive Summary

Expanding the Catalog with Dropship

Reducing Friction in Checkout Flow

Reduced Checkout Friction with Shipping Form Layout

Allstate Protection Plans: Scoping a 350-Hour Integration

Buy Block Positioning on Mobile

Persistent Add to Cart

Elevating a Brand Experience Through New Design Studio